Video for social media — MP4, resolution, and bitrate

Instagram, TikTok, YouTube, and Facebook prefer MP4 with H.264 video and AAC audio. Convert MOV, AVI, or MKV to MP4 before publishing to avoid upload errors.

1080p (1920×1080) is enough for most platforms. Higher bitrate = better quality but larger file. See the format encyclopedia for MP4, WebM, and MOV details.